Naming Philosophy

Why "Common Nexus"

The parent company name was chosen deliberately to be generic enough to support diverse projects, while still carrying meaning.

Common

"Common" suggests accessibility and shared ground. It's public-facing rather than exclusive. It implies something that belongs to everyone, not locked behind walls or gatekeeping. There's also a quiet confidence in it—common things are essential things.

Nexus

A nexus is a point of convergence—a place where multiple things meet and connect. It supports the idea of a holding company that houses different practices (software, media) and different products without forcing them into a single category.

Together

"Common Nexus" describes a gathering place for accessible, practical things. It's not trendy or time-bound. It doesn't over-specify (we avoided putting "Data," "Privacy," "Digital," or "Labs" in the name). It's a foundation that can hold whatever we build.

Why a Generic-Creative Holding Name

Many companies make the mistake of encoding their current product into their company name. This creates problems:

• It limits future possibilities
• It dates the company as trends change
• It forces awkward pivots when the business evolves
• It conflates the parent entity with a single product

By choosing a name that's meaningful but not overly specific, Common Nexus can support future projects we haven't imagined yet—apps, media, writing, audio, film, or something else entirely.

Brand Architecture

Our naming structure follows a simple hierarchy:

Products have their own brand identities. The parent company provides endorsement and trust ("by Common Nexus") without dominating the product's identity. This allows each app or media project to stand on its own while still being part of a coherent family.

Principles for Product Names

When naming apps and projects under Common Nexus, we follow these guidelines:

Short and calm

One or two syllables when possible. Names should feel quiet, not aggressive or attention-seeking. A name like "Quiet" says more than "QuietTaskManagerPro."

Non-invasive language

We avoid words that sound like surveillance, tracking, or monitoring. No "Watch," "Track," "Monitor," "Spy," "Scan," or similar. Even if the app does observe something, the name shouldn't feel like a threat.

Not overly descriptive

Product names don't need to explain exactly what the product does. "Field" could be a note-taking app, a project manager, or a meditation tool. The ambiguity is intentional—it leaves room for the product to be understood through use, not through the name alone.

Timeless over trendy

We avoid naming conventions that will date quickly: no "-ly" suffixes, no "-ify" endings, no random vowel removals, no forced portmanteaus. Names should feel as appropriate in 10 years as they do today.

Natural metaphors

We're drawn to words from nature, space, and physical experience. These tend to be simple, ancient, and universally understood. They carry resonance without being clichéd.

Example Name Candidates

These are examples of names that fit our philosophy. We're not claiming trademark or domain availability—these are illustrations of the naming direction we favor.

Notice the pattern: single words, mostly one or two syllables, derived from nature or physical concepts, carrying subtle meaning without over-explaining.

What We Avoid

Equally important is what we don't do:

• No surveillance language: Track, Watch, Monitor, Scan, Spy
• No growth-hacking tone: Boost, Hack, Crush, Scale, Disrupt
• No forced cleverness: Flickr-style vowel drops, random capitalization
• No trend-chasing: AI-, Crypto-, -GPT, -Chain prefixes/suffixes
• No anxiety-inducing words: Alert, Urgent, Critical, Now
• No generic tech words: Hub, Lab, Tech, Digital, Smart, Pro

The Goal

Ultimately, we want names that feel like they've always existed. Names that are calm, confident, and unbothered by trends. Names that you can say aloud without feeling like you're performing. Names that let the product speak for itself.

Good names are quiet. They don't shout. They wait to be discovered.